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  1. I chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips.

  2. My frequent guest co-host Ed Freyfogle tells us about his recent marketing endeavours, including one that was inspired by April Dunford's "toilet talk". Toilet talk, you ask? All will be revealing during this episode.

  3. We have two guests interviewing each other! I invited two friends of the podcast, Andy Brice, and Robin Warren, to chat with each other about what it's like running a lifestyle business in 2022 compared to, say, 10 years ago. Although both Andy and Robin run what they call lifestyle businesses, they've taken different approaches, based on what they want to get out of their business.

  4. I chat with Marc Jenkins, founder of 16by9, a small web studio that focuses on building WordPress sites. Marc and I talk about what its like to start and build up this type of company, and how, with some careful thinking, you can avoid letting your business become something you never wanted it to be.


We’ve been creating helpful podcast episodes for software bootstrappers since 2013.

Some episodes are interviews with experts. Other episodes are open discussions between bootstrappers. There are also, rarely, solo episodes, with one person digging deeply into a topic.

About your host

Hi, I’m Steve McLeod, founder of Feature Upvote and acquirer of Saber Feedback. I’ve been bootstrapping since 2008. Follow me on Twitter.