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  1. Simon Bennett, founder of SnapShooter, returns to the show. We chat about a generous acquisition offer Simon recently received for his company - and why he ultimately decided to not to be acquired. We also chat about Simon's new podcast, Ship SaaS Faster.

  2. An effective content strategy for your product requires getting backlinks. In this episode, I share 9 strategies I use for getting backlinks for my product's website - without doing things that make me feel dirty.

  3. I chat with Nick Swan from We discuss how Nick took on a co-founder for his already-established business, why Nick decided to no longer be a 1-person show, and most importantly how Nick sold a small part of his company in order to join TinySeed, a startup accelerator designed for founders who would traditionally bootstrap.

  4. We are joined by a good friend of the podcast, Peldi Guilizzoni,  to discuss how to go about sponsoring events, newsletters, and podcasts to promote your product. In particular we talk about creative approaches that make your sponsorship stand out.


We’ve been creating helpful podcast episodes for software bootstrappers since 2013.

Some episodes are interviews with experts. Other episodes are open discussions between bootstrappers. There are also, rarely, solo episodes, with one person digging deeply into a topic.

About your host

Hi, I’m Steve McLeod, founder of Feature Upvote and acquirer of Saber Feedback. I’ve been bootstrapping since 2008. Follow me on Twitter.