#138: “Epic Guide” Marketing

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We discuss Ed Freyfogle’s recent experience creating the OpenCage Reverse Geocoding guide, an example of an “epic guide” approach to content marketing.

Useful links:

• The OpenCage Reverse Geocoding guide
• Adam Duvander, who helped Ed create the guide
• Adam’s company
• Adam’s personal site

Discuss this episode and more on our discussion forum for Bootstrappers.