#144: Patrick Hathaway, cofounder of Sitebulb on selling a desktop app with subscription pricing

Patrick Hathaway is the cofounder of Sitebulb, a website auditing tool for SEO consultants and agencies. Patrick tells us why he made a desktop app when his competitors offer cloud apps.

We also talk about how Patrick uses awesome release notes as a marketing tool.

We finish up with a discussion the pros and cons of using Paddle as a payment processor.

Sitebulb: https://sitebulb.com/

Sitebulb’s release notes: https://sitebulb.com/release-notes/

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