#170: “Be so good they can’t ignore you”, with Peldi of Balsamiq

Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq.

Peldi and Steve discuss:

  • why Peldi tracks almost nothing except revenue and profits
  • talking to customers instead of using analytics
  • on being “so good they can’t ignore you”
  • how to apply a coder’s approach to marketing
  • how Balsamiq is run like a “cozy restaurant on the web”
  • not getting to code much when running a software company
  • the painful experience of rewriting Balsamiq Wireframes from scratch that took¬†five years(!)
  • choosing technology carefully for your company

This episode is also on YouTube.

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