#112: Three ways to use podcasts for marketing. Featuring Craig Hewitt, founder of Castos

Craig and I discuss how bootstrappers can use the podcasting ecosystem to promote their products.

We discuss three ways to use podcasts – and the pros and cons of each:

  1. Start and run your own podcast
  2. Do the “podcast circuit” as an interesting guest with riveting insights
  3. Sponsor podcasts

We ‘go meta’ and talk about why Steve has launched the new iteration of the Bootstrapped podcast.

We also talk about:

  • “credit card required upfront” trials versus “no credit card required” trials.
  • the life-cycle email sequences using activity-based triggers that we’ve recently added to Feature Upvote.
  • the danger of applying data-based marketing approaches to products when your product doesn’t have enough data
  • why Steve doesn’t do A/B testing – yet

#111: “Should I apply for TinySeed?” with Craig Hewitt, founder of Castos

I’m joined by Craig Hewitt for the first of several episodes in which he is my cohost.

TinySeed is a “startup accelerator designed for bootstrappers.” Craig was accepted into TinySeed’s first cohort.

To help me answer the question, “Should I apply for TinySeed?”, Craig tells me what it has been like for him. We discuss why he applied, how it has changed his business so far, and what unexpected benefits there are have been.


#110: “Living the Bootstrapper dream” with Robin Warren, founder of Corrello

Robin and I discuss living the Bootstrapper dream – and how the dream changes over time. We also go off topic and discuss surfing up the Bristol Channel.


#109 – Andy Brice – Founder of EasyDataTransform

Andy and I discuss why he’s created a new product, even though he already has two successful products.

We also discuss:

  • how Andy manages a portfolio of three desktop apps as a one-person team
  • how to name products
  • choosing a market
  • usability testing
  • choosing to remain a one-person team
  • the benefits of the founder doing customer support
  • why many one-person businesses are actually two-people businesses