#125: Tracking what you spend on your business

I’m joined again by frequent guest co-host Ed Freyfogle.

We talk about how we track the spending on our businesses.

We mentioned a rewards card for Startups from Cledara.

Thanks to EmailToolTester who sponsored this episode. Find the best email newsletter service for you with EmailToolTester’s calculator.

Discuss this episode and more on our discussion forum for Bootstrappers.

#124: Goals for 2020

Steve and Ed discuss what they hope to achieve by the end of 2020 – both professionally and personally.

We also discuss the importance of knowing your non-goals, that is, things your explicit decide NOT to do.

Thanks to Balsamiq who sponsored this episode. Bootstrapped listeners, to try Balsamiq for free, visit balsamiq.com/go/bootstrapped where you will find a promo code giving you an extended trial and a hefty discount.

Discuss this episode and more on our discussion forum for Bootstrappers.

Review us on Apple Podcasts! Here’s how to do this from your computer:

  1. Go to https://podcasts.apple.com/us/podcast/bootstrapped/id623143926
  2. Click on “Listen on Apple Podcasts”, which will open the Apple Podcasts app.
  3. Click on “Write a Review”. It is in the footer area.

#123: “Why I sold my SaaS” – with Courtenay Farquharson, founder of Parserr

Courtenay Farquharson shares how he built up Parserr to more than $10K monthly revenue – and why he sold it.

We also talk about:

  • bootstrapping in the Microsoft ecosystem
  • bootstrapping in Australia

Courtenay on Twitter: https://twitter.com/courtzz

Courtenay’s next endeavour: sleepapp.com.au

Thanks to Balsamiq who sponsored this episode. Bootstrapped listeners, to try Balsamiq for free, visit balsamiq.com/go/bootstrapped where you will find a promo code giving you an extended trial and a hefty discount.

Our guest sponsor, courtesy of Balsamiq, is HelpNinja, a simple help desk system focussed on bootstrapped businesses.

Discuss this episode and more on our discussion forum for Bootstrappers.

#122: My desktop app got acquired!

Steve tells Ed all about the sale of his desktop app. We talked about why I sold off the desktop app I’ve been running for 12 years, how I found a purchaser, and the emotional ride of negotiating and handing over the app.

Thanks to Balsamiq who sponsored this episode. Bootstrapped listeners, to try Balsamiq for free, visit balsamiq.com/go/bootstrapped where you will find a promo code giving you an extended trial and a hefty discount.

Our guest sponsor, courtesy of Balsamiq, is Versoly. Versoly is the easiest way to build a SaaS website that converts without worrying about coding, design or hosting.

Discuss this episode and more on our discussion forum for Bootstrappers.

#121: Handling cancellations in a subscription product

Ed Freyfogle of OpenCage Geocoder and I (founder of Feature Upvote) discuss how we handle customer cancellation requests in our respective SaaS products. We discuss how we might do it differently.

Thanks to Balsamiq who sponsored this episode. Find out how, thanks to Balsamiq, you can promote your bootstrapped business for free on the podcast.

Our guest sponsor, courtesy of Balsamiq, is Vivid.fm. Vivid helps podcasters reach more subscribers via social sharing by automatically creating video teasers.

Discuss this episode and more on our discussion forum for Bootstrappers.

#120: Small team habits part 2: Steve’s turn

Last week we heard Ed’s top 5 habits for small teams. This week, Steve shares the habits he uses to keep his small team productive.

Thanks to Balsamiq who sponsored this episode. Find out how, thanks to Balsamiq, you can promote your bootstrapped business for free on the podcast.

Our guest sponsor, courtesy of Balsamiq, is Checkvist, the professional list making tool.

Discuss this episode and more on our discussion forum for Bootstrappers.

#119: Small team habits part 1

Ed shares his top 5 habits he recommends for small bootstrapping teams, to keep your product as good as it should be.

Thanks to Balsamiq who sponsored this episode. Find out how, thanks to Balsamiq, you can promote your bootstrapped business for free on the podcast.

Our guest sponsor, courtesy of Balsamiq, is Mimiran, the CRM for people who hate selling.

Discuss this episode and more on our discussion forum for Bootstrappers.

#118: Should your product go Freemium?

Steve and Ed consider whether Freemium is a viable business model for bootstrappers.

Thanks to Balsamiq who sponsored this episode. Find out how, thanks to Balsamiq, you can promote your bootstrapped business for free on the podcast.

Our guest sponsor, courtesy of Balsamiq, is IvyBackup.

Discuss this episode and more on our discussion forum for Bootstrappers.

#117: Selling to Developers

Ed from OpenCage Geocoder and I talk about the marketing techniques that work – and don’t work – when you product is targeted towards developers.

Thanks to Balsamiq who sponsored this episode. Find out how, thanks to Balsamiq, you can promote your bootstrapped business for free on the podcast.

Our guest sponsor, courtesy of Balsamiq, is Easy Data Transform.

#116: Pricing your product in multiple currencies, with Ed Freyfogle from OpenCage

I’m joined by Ed Freyfogle for the first of several episodes in which he is my cohost. Ed is the co-founder of OpenCage Geocoder, a bootstrapped, profitable SaaS.

Thanks to Balsamiq who sponsored this episode. Find out how, thanks to Balsamiq, you can promote your bootstrapped business for free on the podcast

Our guest sponsor, courtesy of Balsamiq, is Mockless.

We discuss:

  • the bootstrapping scene in Barcelona, where both Ed and I live
  • the advantages of offering your product in multiple currencies
  • which currencies to offer
  • dealing with currency fluctuations
  • how this affects your marketing content
  • how Quaderno has helped both of us do best-in-class invoicing.

We also rant a little about how some businesses could improve the finer details of billing.