1. When, if ever, should you, should make changes to your product's code that don't change its external behaviour?

  2. We revisit the goals we made in January 2020. We consider what progress we've made despite the current massive global uncertainty.

  3. In April 2020, I acquired Saber Feedback, a small SaaS app, from its owner and founder.

  4. This was a painful episode to record. I had problems getting some customers to pay. How I handled it was a cascade of mistakes. I tell Ed the story, and he gives me advice on what I should have done.

  5. Ed chats with Peter Suhm about the challenges and rewards of selling to developers. Peter is the founder of Branch, a deployment tool for WordPress developers.

  6. We discuss Ed Freyfogle's recent experience creating the OpenCage Reverse Geocoding guide, an example of an "epic guide" approach to content marketing.

  7. Derrick's product is a direct competitor to one of my products. So it was extremely generous of him to speak openly about the challenges and successes of running PageProofer.

  8. Security audits! Bug bounty programs! Frequent unsolicited pen-testing! When you put a website on the Internet, it almost immediately faces non-stop security attacks.

  9. Content specialist Hannah Adcock audited Saber Feedback’s website. In this episode, she tells us what’s good about our site and what needs to change.

  10. Frequent guest co-host Ed Freyfogle has questions about why I acquired Saber Feedback, what the acquisition process was like, and what plans I have for Saber Feedback in the coming months.

  11. Matt Bearman, original founder of Saber Feedback, discusses the experience of creating, growing, and then selling Saber Feedback.

  12. Ed Freyfogle and I discuss how COVID-19 is affecting our lives, our families, and our businesses. We also talk a little about my acquisition of Saber Feedback.

  13. #130: A brief hiatus

    A short episode where I explain why the podcast is on break for a few weeks.

  14. Julian Wilde of Wormly describes how he was able to drive across central Asia while running a SaaS.

  15. Bootstrapping is stressful. I share seven ways I try to manage the stress of being a software bootstrapper.

  16. We discuss some of the SaaS products we rely on to run our businesses: what they are and why we use them.

  17. When Dave Rodenbaugh wanted to run a software business, he decided to buy an existing one. He tells me why he did this, how he chose the business, and what he did right and wrong along the way.

  18. I'm joined again by frequent guest co-host Ed Freyfogle.

  19. #124: Goals for 2020

    Steve and Ed discuss what they hope to achieve by the end of 2020 - both professionally and personally.

  20. Courtenay Farquharson shares how he built up Parserr to more than $10K monthly revenue - and why he sold it.