Episodes

It's 15 months since I acquired Saber Feedback. I talk about the challenges I've faced so far, the bottleneck I'm currently facing, and where things are headed.

While Steve enjoys a summer break, Ed Freyfogle chats with Adam DuVander, who helps companies like yours market to developers, about his book "Developer Marketing Does Not Exist".

Moritz Dausinger, three-time bootstrapper, tells me why he recently sold a small stake of Refiner.io to Earnest Capital.

Ed and Steve discuss what it is like when a core team member quits, how to reduce the chance of it happening, and how to make our businesses resilient enough to handle it.

Peldi concludes this mini-season with an open and honest discussion with Ed Freyfogle about a problem every business owner eventually encounters. How do you keep at it when you are feeling bored? Are we stuck in our businesses?

Peldi Guilizzoni continues this mini-season as he chats with Trine Falbe, UX strategist & designer, on responsible product design.

Peldi Guilizzoni continues this mini-season as he chats with Asia Orangio of DemandMaven on how founders can – and should – conduct customer interviews, and how to deal with the discomfort us bootstrappers often feel with this type of work.

Peldi Guilizzoni continues this mini-season as he chats with married couple Geraldine DeRuiter (author) and Rand Fishkin (software founder) on how their fields differ – and how they are more similar than you’d think.

Peldi Guilizzoni steps in as host this week, and chats with GDPR expert Aleth Gueguen about how the GDPR is shaping and affecting our SaaS businesses.

Both Ed and Steve are feeling a little bit stressed, perhaps at the beginning of burnout. We discuss why this might be, and what we are doing about it.

Nick Swan was about to launch paid plans for his SaaS when a sudden terrible life event changed everything for Nick and his family.

“The doctor said, ‘You have to go the main hospital now. Drive straight up there. Don’t even pack a bag.’ He didn’t say what it was, but he said it was serious.”

We discuss how this affected his life, his family and his mentality as a bootstrapper.

Aidan Doyle is a science fiction writer. Amongst his work are two self-published books, including The Writer's Book of Doubt. I'm planning to produce a book later this year as a marketing endeavour for Feature Upvote. So I chatted with Aidan to get tips on how to do this well.

Ed and Steve discuss the return of Microconf Europe as an in-person event, working out if a new feature is worth the effort, and weighing the risk of becoming a customer of someone’s side project.

My guest in this episode is Corey Haines, founder of Swipe Files. Swipe Files is a membership site that provides content, community, and courses to help you master marketing.

Ed Freyfogle is back! We talk about Ed's systematic attempt to reduce his support workload.

Alex Yumashev, founder of JitBit, returns to the show. We discuss why Alex ditched Google Analytics from his website, how he keeps his work interesting after so many years running the same business, and why differentiation is often not possible.

Nick Franklin and I talked about what it is like to go down the venture capital route instead of bootstrapping.

Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq.

We argue for and against having a monthly email newsletter for your product. Ed is firmly in the "No way" corner. Steve represents the "You gotta have a newsletter" side. Let the debate begin!

Ed and I cover a lot of ground this week: nerves, geo-trivia as marketing, a brief foray into geopolitics, using Twitter for marketing, the frustrating unpredictability of what marketing efforts will bear fruit, the pleasure of working from home, and dealing with zombie customers.