This was a painful episode to record. I had problems getting some customers to pay. How I handled it was a cascade of mistakes. I tell Ed the story, and he gives me advice on what I should have done.
Ed chats with Peter Suhm about the challenges and rewards of selling to developers. Peter is the founder of Branch, a deployment tool for WordPress developers.
We discuss Ed Freyfogle's recent experience creating the OpenCage Reverse Geocoding guide, an example of an "epic guide" approach to content marketing.
We’ve been creating helpful podcast episodes for software bootstrappers since 2013.
Some episodes are interviews with experts. Other episodes are open discussions between bootstrappers. There are also, rarely, solo episodes, with one person digging deeply into a topic.