All Episodes
Displaying 161 - 180 of 243 in total
#161: The inglorious launch of my first product
This is a talk I recently gave at Barcelona's ESIC business school. Ostensibly, I spoke on working with intangibles as products. But actually, I told the story of how ...
#162: Reviewing our 2020 goals
Steve and Ed look back at the goals they set for 2020 at the beginning of the year. What goals did we hit? What goals eluded us? What did we learn along the way?Discus...
#163: Our goals for 2021
Ed and I discuss what we want to achieve in 2021. Last year, unexpected world events turned our "goals for 2020" upside-down. Having learnt no lesson whatsoever from t...
#164: A Saber Feedback update 9 months after acquisition
Ed grills me on my progress with Saber Feedback, my B2B SaaS, nine months after I acquired it. We talk about SEO, competitors, getting backlinks, finding a niche, and ...
#165: Finding and hiring freelancers
In this episode I answer some listener questions about freelancers. I discuss how to find, hire, and communicate with freelancers.Discuss this topic and more with the ...
#166: Making an Open Source business work with Allan Jardine of DataTables
Allan Jardine is the creator of DataTables, a popular jQuery plugin. We discuss his challenges and successes as he learned how to make a viable business from creating ...
#167: The blog gets posts once every 13 years
Ed and Steve talk about the mental stress of having real-time business metrics, how to find a business mentor, and Steve's attempt to get started with enterprise sales...
#168: Twitter for Marketing, and Zombie Customers
Ed and I cover a lot of ground this week:podcasting nervesgeotrivia as marketing a brief foray into geopoliticsusing Twitter for marketingthe frustrating unpredictabil...
#169: Email newsletter or no email newsletter? The great debate.
We argue for and against having a monthly email newsletter for your product. Ed is firmly in the "No way" corner. Steve represents the "You gotta have a newsletter" si...
#170: "Be so good they can't ignore you", with Peldi of Balsamiq
Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. Peldi and Steve discuss: why Peldi tracks almost nothing except revenue and profitstalking t...
#171: Nick Franklin, founder of ChartMogul
Nick Franklin and I talked about what it is like to go down the venture capital route instead of bootstrapping. For me this was a glimpse into another way of doing thi...
#172: Getting rid of Google Analytics, with Alex Yumashev
Alex Yumashev, founder of JitBit, returns to the show. We discuss: why Alex ditched Google Analytics from his websitehow he keeps his work interesting after so many ye...
#173: Reducing the support workload with Ed Freyfogle
Ed Freyfogle is back! We talk about Ed's systematic attempt to reduce his support workload.Discuss this episode on our community.This episode is also on YouTube.
#174: Corey Haines, founder of the Swipe Files community
My guest in this episode is Corey Haines, founder of Swipe Files. Swipe Files is a membership site that provides content, community, and courses to help you master mar...
#175: Riskiness of being a side project's customer
Ed and Steve discuss the return of Microconf Europe as an in-person eventworking out if a new feature is worth the effortweighing the risk of becoming a customer of so...
#176: Tips for self-publishing a book, with science fiction writer Aidan Doyle
Aidan Doyle is a science fiction writer. Amongst his work are two self-published books, including The Writer's Book of Doubt. I'm planning to produce a book later this...
#177: When life is turned upside down, with Nick Swan of SEOTesting
Nick Swan was about to launch paid plans for his SaaS when a sudden terrible life event changed everything for Nick and his family."The doctor said, 'You have to go th...
#178: The Hungry Time, with Ed Freyfogle
Both Ed and Steve are feeling a little bit stressed, perhaps at the beginning of burnout. We discuss why this might be, and what we are doing about it.We also reveal o...
#179: (Peldi) The GDPR 3 years later with Aleth Gueguen of GDPR for SaaS
Peldi Guilizzoni steps in as host this week, and chats with GDPR expert Aleth Gueguen about how the GDPR is shaping and affecting our SaaS businesses.Topics include:Is...
#180: Managing the mental ups and downs with Geraldine DeRuiter and Rand Fishkin
Peldi Guilizzoni continues this mini-season as he chats with married couple Geraldine DeRuiter (author) and Rand Fishkin (software founder) on how their fields differ ...
